Ipsos
Description Ipsos SA, through its subsidiaries, engages in collecting, processing, and delivering survey data for brands, companies, and institutions primarily in Europe, the Middle East, Africa, the Americas, and the Asia Pacific. It explores market potential and market trends; tests products and advertising; helps clients build long term relationships with customers; studies audiences and their perceptions of various media; and measures public opinion trends. The company offers advertising research services, including strategy definition, content development, ad testing and campaign design, campaign evaluation, optimization, and brand equity. It also provides marketing research services that help clients to identify business opportunities and innovation platforms; define positioning for their brands; allocate their marketing investments; and develop strategies at the point of sale, as well as offers custom innovative products and solutions to address stakeholder experience and brand building business goals. In addition, it executes national measurement contracts for various types of media; offer software to support its measurement activities; advises clients on their brand performance in the context they operate; and tests their content through tools, such as online testing and programme testing. Further, Ipsos SA offers research on social issues, as well as on attitudes and behaviors of consumers and citizens; and provides customer and employee relationship management research services. Ipsos SA was founded in 1975 and is headquartered in Paris, France. To view the detailed information, you need to SUBSCRIBE with us. |
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